The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...
There are always new developments in technology, software and consumer behaviour. As marketers we know how important it is to keep ahead of the game and offer our clients the most up to date and forward thinking service we can. With this in mind, here...
With the end of the year approaching and as we move into another decade, we always look to the future and what it may hold for digital marketing. Before we do that, let's take a look back and see how far the world has come...
Several months ago Google quietly announced that Digital Marketing was coming to an end. Despite the rather bleak insinuation, they actually mean the opposite. With technology advancing and consumer behaviour analysis, Google believe that there is no longer the need to specify "Digital" Marketing and that...
A recent article by The Technology Review generated a list of 10 breakthrough technologies for 2019. Many years ago we imagined the future would be full of robots carrying out jobs and helping the human race. That isn't the case - or is it? Here...
At eppiq Marketing we have designed and built many successful websites. We are confident that our knowledge and understanding of Digital Marketing and Website Design provide our clients with the best possible solutions for their online presence. Here are a few things we like to...
Digital Marketing is more than metrics, it is more than clicks and conversions. Yes, the goal is to sell a product or service, but Digital Marketing is the doorway to the brand universe...
The internet, newspapers, advertising boards, and various promotional material is all shouting at us to take care of ourselves and create the perfect balance in our lives. Endless self help and mindfulness books are available. But the simple fact is that wellness is basically feeling...
However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...
There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of PC/console gamers are men and 26% are women. (Source: Populus) Free is favoured Probably no major surprises...