Measure more than Home Page Metrics
However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots [...]
Play the Digital Marketing “Game”
There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of [...]
Digital Marketing Myths
Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. [...]
Killing time or expanding your mind?
The most popular websites in the world are unsurprisingly Google, YouTube and Facebook. In the Digital Marketing world our main focus is to create and manage a slick website, with [...]
Google Doodles with Purpose
Google manages over 40,000 search queries every second. That works out at over 3.5 billion searches per day. Google is the most visited multi-platform web property in the world. (Source: [...]
Mobile Apps to Market Your Business
The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a business provides, they can be highly successful.
Where Would We Be Without the Web?
The internet is a constant in most people's lives. Day to day connectivity has become the norm for everything from listening to music to booking a table for diner, watching [...]
Things That Turn Digital Marketing Dreams into Nightmares
In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is [...]
Connected Control for Consumers
There has been much talk of "Smart Homes" - the power to connect appliances and devices to each other to allow them to communicate with a user and each other. [...]
The Best Way to Predict the Future is to Invent It
It's that time of year when we put on our fortune teller hats and attempt to predict the future. What does 2019 hold for Digital Marketing? Where is technology going [...]