Social Media

Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. The Digital Marketing world is exactly like any other industry out there. There will be...

The most popular websites in the world are unsurprisingly Google, YouTube and Facebook. In the Digital Marketing world our main focus is to create and manage a slick website, with relevant content that is packed with key words and a successful paid search campaign, oh...

Today Google have launched their first ever AI-powered Google Doodle. When you click on the Google Doodle on the Google homepage you are invited to an interactive experience celebrating the German composer Johann Sebastian Bach. Players can compose a two measure melody of their choice. The game...

The humble Emoji - originating in Japan, Emojis became more commonplace in 2010. However, like most technology and social trends, Emojis are not without controversy.   Evolution of the Emoji   It didn't take long for Emojis to become subject to cultural and contextual interpretation. To some generations Emojis...

The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to come from 14th Century Latin as an abbreviation for the pound weight "lb". In Digital...

The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...

Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...

The internet is a constant in most people's lives. Day to day connectivity has become the norm for everything from listening to music to booking a table for diner, watching a movie to buying a gift. Time.com recently launched a list of the "most influential...

Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...

In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...

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