Social Media

The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...

Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...

The internet is a constant in most people's lives. Day to day connectivity has become the norm for everything from listening to music to booking a table for diner, watching a movie to buying a gift. Time.com recently launched a list of the "most influential...

Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...

In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...

It's that time of year when we put on our fortune teller hats and attempt to predict the future. What does 2019 hold for Digital Marketing? Where is technology going to take us? How do we adapt? Can we adapt? Use Your Voice Amazon reports that they...

Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...

Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; to influence you must produce a change in thinking or behaviour. We can link this back...

Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...

Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....

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