Google recently announced that they plan to block third party cookies in Chrome web browsers in the next couple of years. The idea behind this statement is that Google want to enhance privacy on the world wide web. This comes as users are demanding much...
Digital Marketing is more than metrics, it is more than clicks and conversions. Yes, the goal is to sell a product or service, but Digital Marketing is the doorway to the brand universe...
If you bring up a search engine on your computer, there is a very large possibility that it will be Google. As at April 2019 Google held 88.46% of the global market share, whilst Bing accounted for 4.81%. (Statista) Google is packed with advertisers bidding...
In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...
eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising - Creating, managing, measuring and optimising PPC campaigns, including keyword strategies and budget planning. Display Advertising - Stand...
Don't overlook landing pages Many businesses make the mistake of not creating a new landing page for each campaign. Campaigns have different goals and audiences, when these things change the landing page should change too. Simplicity is key Over complicating a landing page not only doesn't get the...
How many marketing agencies and business owners actually use analytical data to make decisions about their digital marketing? In order to produce the best digital marketing, you need to make changes and adjustments based on actual data. Here are 5 top analytics tools that are often overlooked...