Search Engine Optimisation is mostly known as the process of getting your website to the top of the Google search results. Using a keyword 10 times could mean the competition would use it 20 times to rank higher. Today, this is known as spamming and...
With the end of the year approaching and as we move into another decade, we always look to the future and what it may hold for digital marketing. Before we do that, let's take a look back and see how far the world has come...
Facebook are hot on the heels of the Instagram testing to remove the "likes". In case you have been living on a remote island with no access to any form of social media, "likes" are everything. When you add a post or photo you are inviting...
The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to come from 14th Century Latin as an abbreviation for the pound weight "lb". In Digital...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...
The General Data Protection Regulation (GDPR) has been around for a couple of years, however it becomes mandatory from 25th May 2018....
We would like to wish you all a very Merry Christmas and a Happy New Year. We are excited for 2018 and all the possibilities it will bring. To boost your Digital Marketing in 2018, get in touch with eppiq today!...
As another year ends we reflect on the past and look to the Digital Marketing future. 12 months ago we were planning for 2017, we predicted more data, more social media, Marketing Automation, an increase in video marketing and targeted content marketing....
Halloween is upon us, a time when being afraid is par for the course! Spiders, heights, clowns, all legitimate fears, but have you ever considered a fear of Digital Marketing? One of the greatest fears is fear of the unknown. The only way to overcome...