Search Engine Optimisation Tag

With the end of 2020 almost upon us, we like to take this time to look forward to the new year ahead. This year, and it's trials, have taught us that Digital Marketing is more important than ever and an online presence is priceless. As we...

The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...

Search Engine Optimisation is mostly known as the process of getting your website to the top of the Google search results. Using a keyword 10 times could mean the competition would use it 20 times to rank higher. Today, this is known as spamming and...

In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...

In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...

The World Wide Web is a huge place. But does anyone know how big it actually is? Think of it as an iceberg. At first glance it is a large piece of ice floating on the ocean, but look deeper and under the water it...

Google dominates the organic search on the web. Let's be honest it pretty much controls the internet! How can you keep your website on Google's good side? ...

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