What is Digital Marketing?

Promotion of a business or service via the internet.

Nowadays, people don’t really bother with bookmarks or remembering phone numbers, if they hear about a company or brand name and want to find you, they will simply type your name, or what you do, into a Search Engine like Google or Bing.

If your business can’t be found using a simple search for your name then the person searching will find one of your competitors instead.

A branded website is still the best conduit for enquiries to your business –  other platforms (LinkedIn, Facebook, Twitter, etc) can also provide users with contact details, but a website is still king when it comes to showing off what you do.

Having a beautiful website is no good if nobody can find you. Imagine printing a gorgeous poster and then pinning it to a tree in the middle of a forest…

To get your website noticed you can use the following digital marketing services:

Search Engine Optimisation

A long term technique to keep your website at the top of the search results for the key phrases that people would search on.

Email Marketing

Use your current contacts list or buy in good quality data lists to send out promotional emails. email marketing still works, despite all the other platforms available.

Paid Advertising

Pay-per-click or Display – a way of getting visitors quickly whilst controlling how much you spend.