What is Digital Marketing?
Promotion of a business or service via the internet.
Nowadays, people don’t really bother with bookmarks or remembering phone numbers, if they hear about a company or brand name and want to find you, they will simply type your name, or what you do, into a Search Engine like Google or Bing.
If your business can’t be found using a simple search for your name then the person searching will find one of your competitors instead.
A branded website is still the best conduit for enquiries to your business – other platforms (LinkedIn, Facebook, Twitter, etc) can also provide users with contact details, but a website is still king when it comes to showing off what you do.
Having a beautiful website is no good if nobody can find you. Imagine printing a gorgeous poster and then pinning it to a tree in the middle of a forest…