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Latest digital marketing advice, opinions & news

The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...

If the ability to purchase a service or product physically is taken away, brand and digital presence is key. When markets return to normal, consumers and audiences will require those products and services again. It is up to businesses and individuals to remain in the...

Today, being able to communicate is more important than ever. Where did communication begin and how it has revolutionized the way our world is operating at the moment.   A Brief History   The ancient world developed postal systems using horses. The invention of printing brought the first...

Search Engine Optimisation is mostly known as the process of getting your website to the top of the Google search results. Using a keyword 10 times could mean the competition would use it 20 times to rank higher. Today, this is known as spamming and...

TikTok's mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos” (Tiktok.com)   What is TikTok?   Users upload short...

Google recently announced that they plan to block third party cookies in Chrome web browsers in the next couple of years. The idea behind this statement is that Google want to enhance privacy on the world wide web. This comes as users are demanding much...

There are always new developments in technology, software and consumer behaviour. As marketers we know how important it is to keep ahead of the game and offer our clients the most up to date and forward thinking service we can. With this in mind, here...

We would like to take this opportunity to say a big thank you to everyone we have worked with this year. We are proud to say we work with some of the best in the business and hope to continue to do so as we...

With the end of the year approaching and as we move into another decade, we always look to the future and what it may hold for digital marketing. Before we do that, let's take a look back and see how far the world has come...

Several months ago Google quietly announced that Digital Marketing was coming to an end. Despite the rather bleak insinuation, they actually mean the opposite. With technology advancing and consumer behaviour analysis, Google believe that there is no longer the need to specify "Digital" Marketing and that...

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