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Latest digital marketing advice, opinions & news

Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...

eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising - Creating, managing, measuring and optimising PPC campaigns, including keyword strategies and budget planning. Display Advertising - Stand...

Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; to influence you must produce a change in thinking or behaviour. We can link this back...

In a design led world your website is likely to be the first impression you give the audience. It's the showcase of the business, the information source for clients and the guide to potential customers.   What is it for?   When looking at your website it is important...

Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...

A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers.   Value and accuracy   More and more...

Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....

Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...

In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...

We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...

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