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Latest digital marketing advice, opinions & news

Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...

A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers.   Value and accuracy   More and more...

Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....

Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...

In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...

We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...

Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and 2010 we saw Facebook, Flickr, Bebo, Reddit, YouTube, Twitter, Tumblr, Pintrest and Instagram. Finally in...

There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences....

A good YouTube channel has a loyal, engaged community and a steady stream of great videos. Audiences grow when creators make great videos that they enjoy and their viewers love to watch. YouTube connects your channel to paying advertisers and you get paid when viewers...

There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they are receiving a direct message or personal experience? Personalised Marketing Back in 2013 Coca Cola launched their "share...

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