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However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...

There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of PC/console gamers are men and 26% are women. (Source: Populus)   Free is favoured   Probably no major surprises...

In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All customers will be able to scan and pay for their groceries using the SmartShop Scan, Pay...

Are you making the right password choices to keep your online information safe? A study by the National Cyber Security Centre (NCSC) found that "123456" was the password of choice for far to many online users. Surprisingly in these modern times; "PASSWORD" is also a favourite....

Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. The Digital Marketing world is exactly like any other industry out there. There will be...

The most popular websites in the world are unsurprisingly Google, YouTube and Facebook. In the Digital Marketing world our main focus is to create and manage a slick website, with relevant content that is packed with key words and a successful paid search campaign, oh...

Today Google have launched their first ever AI-powered Google Doodle. When you click on the Google Doodle on the Google homepage you are invited to an interactive experience celebrating the German composer Johann Sebastian Bach. Players can compose a two measure melody of their choice. The game...

The humble Emoji - originating in Japan, Emojis became more commonplace in 2010. However, like most technology and social trends, Emojis are not without controversy.   Evolution of the Emoji   It didn't take long for Emojis to become subject to cultural and contextual interpretation. To some generations Emojis...

Google manages over 40,000 search queries every second. That works out at over 3.5 billion searches per day. Google is the most visited multi-platform web property in the world. (Source: Statista).   Where does the Doodle come in?   The Google Doodle is a temporary change of the logo...

The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to come from 14th Century Latin as an abbreviation for the pound weight "lb". In Digital...

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