09 Jan Bring on the Buzz Words
There are always new developments in technology, software and consumer behaviour. As marketers we know how important it is to keep ahead of the game and offer our clients the most up to date and forward thinking service we can. With this in mind, here are a few buzz words of the moment and how they are relevant to business and Digital Marketing.
HTTPS – S for Secure
The “http” before a website address is quite important. Http stands for HyperText Transfer Protocol, put simply it defines how messages are formatted and transmitted across the web. . HTTPS is HyperText Transfer Protocol Secure and secure is exactly what it is. Https ensures the privacy and protection of data exchanged. By adding an SSL certificate to a website it effectively converts http to https and confirms to users that the website is safe and can be trusted. But, it isn’t just users that have a sense of security with https, Google actually rewards a website’s ranking if they have https. Google search criteria is constantly evolving, with more than 3.5 billion searches every day, websites that want to rank highly need to follow the rules. Google admits there are approximately 200 elements to determining search page rankings.
If you don’t have an S on your http you’ll need an SSL certificate. Get in touch with us for a quote.
Multichannel Marketing is exactly that – “multi” channel. It is the ability to interact with an audience via a range of platforms. A website, an event, packaging, print advertisement or even word of mouth are all channels. The consumer chooses how they will engage with the brand based on the platform they see first, or prefer.
Omnichannel is slightly different. Instead of having many channels delivering many messages, Omnichannel aims to have many channels to deliver one unified experience for the customer. One marketing message that adapts to the customer based on their behaviour through the sales funnel.
Omnichannel marketing allows for personalisation and relevance to the consumer. One of the biggest differences between Multichannel and Omnichannel marketing is that Multichannel puts the brand at the core of the strategy and sends a message via all channels. Omnichannel marketing puts the customer at the centre of the strategy and adapts according to the customer’s interactions.
We have been talking about Marketing Automation for sometime. Automation software brings together all your data and activities to one central point so that information can be effectively analysed. Marketing Automation allows for better management and measurement of Digital Marketing efforts so businesses can convert leads into customers.
According to searchenginejournal.com only 2% of people actually convert the first time they land on a webpage. Like any good salesperson the trick is to win over the audience from the beginning so they choose your service or product over the competition. Retargeting is just reminding those who have shown an interest that you are still there. Retargeting is similar to Remarketing in terms of goals, but the strategy is a little different.
Retargeting focuses online ad placements or display ads. A consumer has visited your website, clicked on something and a “cookie” is placed in their browser which allows for their action to be noted and in turn used to “retarget” them with advertisements. All over the internet there are sites that serve these type of ads. For example someone could be viewing a kitchen retailer’s website, then they scroll through their Facebook feed and see an advert for that retailer. Retargeting is successful, as it is essentially marketing to those who already have expressed an interest in your brand, product or service.