The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...
There are always new developments in technology, software and consumer behaviour. As marketers we know how important it is to keep ahead of the game and offer our clients the most up to date and forward thinking service we can. With this in mind, here...
A recent article by The Technology Review generated a list of 10 breakthrough technologies for 2019. Many years ago we imagined the future would be full of robots carrying out jobs and helping the human race. That isn't the case - or is it? Here...
Some of our Digital Marketing consultants took a trip to the big smoke for the annual Technology for Marketing Conference held at Olympia last month. Only Human The theme for 2018 was "The Shift Back to Human." With all the advancements in technology it can be easy...
We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...
There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they are receiving a direct message or personal experience? Personalised Marketing Back in 2013 Coca Cola launched their "share...
Websites are the digital face of a business. Any digital marketing efforts are pointless without a strong website to back them up. Businesses can have a fantastic digital marketing campaign, a great email newsletter or a clever social media ad. All these processes lead back...
As another year ends we reflect on the past and look to the Digital Marketing future. 12 months ago we were planning for 2017, we predicted more data, more social media, Marketing Automation, an increase in video marketing and targeted content marketing....
As a business owner, or Marketing Manager, a constant flow of genuine leads is the main goal. Marketing Automation offers a way to actually achieve this. What is Marketing Automation? Marketing Automation is technology that markets through multiple digital channels, for example email, social media etc. Digital...
Marketing Automation is a fantastic tool for generating new revenue streams and return on investment for businesses. It isn't a straightforward system, with access to content management, workflows and statistics, it takes some management, but the results speak for themselves. There are many types of Marketing...