However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...
There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of PC/console gamers are men and 26% are women. (Source: Populus) Free is favoured Probably no major surprises...
In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All customers will be able to scan and pay for their groceries using the SmartShop Scan, Pay...
Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. The Digital Marketing world is exactly like any other industry out there. There will be...
Google manages over 40,000 search queries every second. That works out at over 3.5 billion searches per day. Google is the most visited multi-platform web property in the world. (Source: Statista). Where does the Doodle come in? The Google Doodle is a temporary change of the logo...
The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
Back in the 1900s, futurists predicted an incredible boom in technology that would transform human lives for the better. Alexander Graham Bell gave a speech in 1917 claiming that in the future we would be able to do "pretty much anything remotely." Now in the...
Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...
In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...
