Creating engaging content can be a challenge. In fact creating any content can be a challenge. If your industry is a niche market or not the most inspiring topic of discussion, generating ideas for content marketing, never mind the actual content, can be difficult. So where...
Facebook are hot on the heels of the Instagram testing to remove the "likes". In case you have been living on a remote island with no access to any form of social media, "likes" are everything. When you add a post or photo you are inviting...
The internet, newspapers, advertising boards, and various promotional material is all shouting at us to take care of ourselves and create the perfect balance in our lives. Endless self help and mindfulness books are available. But the simple fact is that wellness is basically feeling...
However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...
There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of PC/console gamers are men and 26% are women. (Source: Populus) Free is favoured Probably no major surprises...
In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All customers will be able to scan and pay for their groceries using the SmartShop Scan, Pay...
Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. The Digital Marketing world is exactly like any other industry out there. There will be...
Google manages over 40,000 search queries every second. That works out at over 3.5 billion searches per day. Google is the most visited multi-platform web property in the world. (Source: Statista). Where does the Doodle come in? The Google Doodle is a temporary change of the logo...
The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
