The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...
If the ability to purchase a service or product physically is taken away, brand and digital presence is key. When markets return to normal, consumers and audiences will require those products and services again. It is up to businesses and individuals to remain in the...
Several months ago Google quietly announced that Digital Marketing was coming to an end. Despite the rather bleak insinuation, they actually mean the opposite. With technology advancing and consumer behaviour analysis, Google believe that there is no longer the need to specify "Digital" Marketing and that...
Creating engaging content can be a challenge. In fact creating any content can be a challenge. If your industry is a niche market or not the most inspiring topic of discussion, generating ideas for content marketing, never mind the actual content, can be difficult. So where...
Facebook are hot on the heels of the Instagram testing to remove the "likes". In case you have been living on a remote island with no access to any form of social media, "likes" are everything. When you add a post or photo you are inviting...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...
Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers. Value and accuracy More and more...
Halloween is upon us, a time when being afraid is par for the course! Spiders, heights, clowns, all legitimate fears, but have you ever considered a fear of Digital Marketing? One of the greatest fears is fear of the unknown. The only way to overcome...