We know that personalization is the key for most good Digital Marketing strategies with consumers preferring ads tailored to their needs, or online marketing relevant to their lifestyle. YouTube reported [...]
Several months ago Google quietly announced that Digital Marketing was coming to an end. Despite the rather bleak insinuation, they actually mean the opposite. With technology advancing and consumer behaviour [...]
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box.