The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
Back in the 1900s, futurists predicted an incredible boom in technology that would transform human lives for the better. Alexander Graham Bell gave a speech in 1917 claiming that in the future we would be able to do "pretty much anything remotely." Now in the...
Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...
In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is the good, optimizing your website the correct way, following Google rules. The Black hat SEO...
Some of our Digital Marketing consultants took a trip to the big smoke for the annual Technology for Marketing Conference held at Olympia last month. Only Human The theme for 2018 was "The Shift Back to Human." With all the advancements in technology it can be easy...
Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...
Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers. Value and accuracy More and more...
Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...
