Some of our Digital Marketing consultants took a trip to the big smoke for the annual Technology for Marketing Conference held at Olympia last month. Only Human The theme for 2018 was "The Shift Back to Human." With all the advancements in technology it can be easy...
Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...
Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers. Value and accuracy More and more...
Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...
As another year ends we reflect on the past and look to the Digital Marketing future. 12 months ago we were planning for 2017, we predicted more data, more social media, Marketing Automation, an increase in video marketing and targeted content marketing....
Halloween is upon us, a time when being afraid is par for the course! Spiders, heights, clowns, all legitimate fears, but have you ever considered a fear of Digital Marketing? One of the greatest fears is fear of the unknown. The only way to overcome...
What is said about you or your business online can make or break your success. Use social media as part of your digital marketing strategy to improve your digital reputation. Building your brand reputation takes time and resources. Technology and the power of the web now...
Digital Marketing mindset for positive thinking For an agency or marketer, the hardest part of making a sale is talking about money. Small businesses or one man band's don't have a "marketing budget" so to speak. However, its our job to show them how every company...
The importance of an adaptable Digital Marketing Strategy for any business wanting to succeed in a modern world Last month we featured an article "The Power of the Mobile Phone" discussing the importance of the mobile phone and how it plays a huge part in our...
