There has been much talk of "Smart Homes" - the power to connect appliances and devices to each other to allow them to communicate with a user and each other. The end goal is to automate the whole home, from curtains to locks, security to washing...
It's that time of year when we put on our fortune teller hats and attempt to predict the future. What does 2019 hold for Digital Marketing? Where is technology going to take us? How do we adapt? Can we adapt? Use Your Voice Amazon reports that they...
Some of our Digital Marketing consultants took a trip to the big smoke for the annual Technology for Marketing Conference held at Olympia last month. Only Human The theme for 2018 was "The Shift Back to Human." With all the advancements in technology it can be easy...
Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...
eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising - Creating, managing, measuring and optimising PPC campaigns, including keyword strategies and budget planning. Display Advertising - Stand...
Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; to influence you must produce a change in thinking or behaviour. We can link this back...
Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access to the world - it's likely you know we are currently in the middle of...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers. Value and accuracy More and more...
Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....
Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...
