With the end of 2020 almost upon us, we like to take this time to look forward to the new year ahead. This year, and it's trials, have taught us that Digital Marketing is more important than ever and an online presence is priceless. As we...
We know that personalization is the key for most good Digital Marketing strategies with consumers preferring ads tailored to their needs, or online marketing relevant to their lifestyle. YouTube reported a surge in users during lockdown looking for instruction or guidance on how to do everything...
There is a great deal of chatter around 5G; claims that it will change the world, revolutionize the way we live and set a new path for digital technology as we know it. Not only does 5G promise higher speeds and enhanced mobile broadband, it...
In the next couple of years there is expected to be over 4 billion email users worldwide. In 2019 alone there was an average of 293.6 billion emails sent and received each day. (Statista) Email marketing remains one of the best ways to provide a unique...
The Digital landscape is constantly changing and evolving, so much so that standard good Digital Marketing practice, has always been to have a strategy that can be flexible and adapt to any changes along the way. Understanding the market, the audience and the technology is...
If the ability to purchase a service or product physically is taken away, brand and digital presence is key. When markets return to normal, consumers and audiences will require those products and services again. It is up to businesses and individuals to remain in the...
Today, being able to communicate is more important than ever. Where did communication begin and how it has revolutionized the way our world is operating at the moment. A Brief History The ancient world developed postal systems using horses. The invention of printing brought the first...
Search Engine Optimisation is mostly known as the process of getting your website to the top of the Google search results. Using a keyword 10 times could mean the competition would use it 20 times to rank higher. Today, this is known as spamming and...
TikTok's mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos” (Tiktok.com) What is TikTok? Users upload short...
Google recently announced that they plan to block third party cookies in Chrome web browsers in the next couple of years. The idea behind this statement is that Google want to enhance privacy on the world wide web. This comes as users are demanding much...