Marketing

Several months ago Google quietly announced that Digital Marketing was coming to an end. Despite the rather bleak insinuation, they actually mean the opposite. With technology advancing and consumer behaviour analysis, Google believe that there is no longer the need to specify "Digital" Marketing and that...

Creating engaging content can be a challenge. In fact creating any content can be a challenge. If your industry is a niche market or not the most inspiring topic of discussion, generating ideas for content marketing, never mind the actual content, can be difficult.   So where...

Facebook are hot on the heels of the Instagram testing to remove the "likes". In case you have been living on a remote island with no access to any form of social media, "likes" are everything. When you add a post or photo you are inviting...

A recent article by The Technology Review generated a list of 10 breakthrough technologies for 2019. Many years ago we imagined the future would be full of robots carrying out jobs and helping the human race. That isn't the case - or is it? Here...

There were over 100 products placed in Netflix's blockbuster "Stranger Things". Early reports claim $15 million in advertising value in the first three days of release. However, Netflix claim that none of the brands or products that appear in Stranger Things were paid for or...

At eppiq Marketing we have designed and built many successful websites. We are confident that our knowledge and understanding of Digital Marketing and Website Design provide our clients with the best possible solutions for their online presence. Here are a few things we like to...

Digital Marketing is more than metrics, it is more than clicks and conversions. Yes, the goal is to sell a product or service, but Digital Marketing is the doorway to the brand universe...

The internet, newspapers, advertising boards, and various promotional material is all shouting at us to take care of ourselves and create the perfect balance in our lives. Endless self help and mindfulness books are available. But the simple fact is that wellness is basically feeling...

If you bring up a search engine on your computer, there is a very large possibility that it will be Google. As at April 2019 Google held 88.46% of the global market share, whilst Bing accounted for 4.81%. (Statista) Google is packed with advertisers bidding...

However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...

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