In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...
We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...
Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and 2010 we saw Facebook, Flickr, Bebo, Reddit, YouTube, Twitter, Tumblr, Pintrest and Instagram. Finally in...
There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences....
A good YouTube channel has a loyal, engaged community and a steady stream of great videos. Audiences grow when creators make great videos that they enjoy and their viewers love to watch. YouTube connects your channel to paying advertisers and you get paid when viewers...
There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they are receiving a direct message or personal experience? Personalised Marketing Back in 2013 Coca Cola launched their "share...
The General Data Protection Regulation (GDPR) has been around for a couple of years, however it becomes mandatory from 25th May 2018....
We would like to wish you all a very Merry Christmas and a Happy New Year. We are excited for 2018 and all the possibilities it will bring. To boost your Digital Marketing in 2018, get in touch with eppiq today!...
As another year ends we reflect on the past and look to the Digital Marketing future. 12 months ago we were planning for 2017, we predicted more data, more social media, Marketing Automation, an increase in video marketing and targeted content marketing....
Tweeting isn't easy! Twitter and social media marketing isn't a walk in the park like some might think and it's getting harder every day. There are over 300 million monthly active users on Twitter and billions of tweets sent out into the Twitterverse to compete against....
