If you’re hearing this term for the first time or you’ve been seeing the phrase everywhere and wondering “What is Marketing Automation?” – we have a simple explanation for you:
Marketing Automation is a generic term for a software tool/platform/portal that brings together all your data and activities into one place so that you can learn more about visitors to your site. This in turn allows you to provide them with information that is relevant to their interests, and encourage them gently along the road to becoming a customer. It combines an outbound email marketing system with a CRM (customer database) and the ability to create attractive landing pages and forms without complicated website editing. Add in automated triggers so that you don’t have to do all this manually, and you have Marketing Automation.
If you are an experienced user of Marketing Automation then you will recognise names such as Hubspot, Active Campaign or SharpSpring and you’ll know that all of these platforms are very capable, if only you had the time to learn them! Well, that’s where we can help – we use these tools day-in-day-out for our clients so we know the tips and tricks and can get you up to speed quickly, either by training you or by doing the work for you.
Contact us today if you need a helping hand with your new or existing Marketing Automation, and if you’re not 100% sure we can offer you free demos to whichever platform suits you.