There is a great deal of chatter around 5G; claims that it will change the world, revolutionize the way we live and set a new path for digital technology as we know it. Not only does 5G promise higher speeds and enhanced mobile broadband, it...
In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All customers will be able to scan and pay for their groceries using the SmartShop Scan, Pay...
The definition of a mobile application is a software, designed to run on a mobile device such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed via desktop computers. Depending on the product or service a...
In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...
We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...
Websites are the digital face of a business. Any digital marketing efforts are pointless without a strong website to back them up. Businesses can have a fantastic digital marketing campaign, a great email newsletter or a clever social media ad. All these processes lead back...
Could you live without yours? With mobile phones overtaking desktop usage, having a current mobile marketing strategy is one of the most important steps you must take in your Digital Marketing. The Power of the Mobile Device Mobile phones were designed to be exactly that: a mobile telephone, making...