Google Analytics 4
Universal Google Analytics is being phased out in July 2023, make sure you move to GA4 before then. Despite many alternatives, Google Analytics is a firm favourite with many businesses [...]
Measure more than Home Page Metrics
However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots [...]
Clear Digital Data is a Priority
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box.
Creating an eppiq Google Partnership
eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising - [...]
Don’t Waste Digital Ad Spend
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million [...]
Gain a Competitive Advantage with Metrics
How many marketing agencies and business owners actually use analytical data to make decisions about their digital marketing? In order to produce the best digital marketing, you need to make [...]
