However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...
Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box. ...
eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising - Creating, managing, measuring and optimising PPC campaigns, including keyword strategies and budget planning. Display Advertising - Stand...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million was wasted on mobile marketing ads that weren't actually seen by customers. Value and accuracy More and more...
How many marketing agencies and business owners actually use analytical data to make decisions about their digital marketing? In order to produce the best digital marketing, you need to make changes and adjustments based on actual data. Here are 5 top analytics tools that are often overlooked...