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Latest digital marketing advice, opinions & news

60 years ago the average consumer would see hundreds of adverts a day. In newspapers, on television, on billboards, cereal packets, leaflets, shop windows, magazines. Today consumers still see hundreds of adverts - it is the placement of them that has changed...

Facebook advertising has taken off at great pace. More and more businesses are using Facebook ads as a way of reaching target audiences. Make your advertising count Facebook wants to create an effective, specific marketing system, by updating it's Facebook Audience Network they plan to use product...

As a business owner, or Marketing Manager, a constant flow of genuine leads is the main goal. Marketing Automation offers a way to actually achieve this. What is Marketing Automation? Marketing Automation is technology that markets through multiple digital channels, for example email, social media etc. Digital...

What is said about you or your business online can make or break your success. Use social media as part of your digital marketing strategy to improve your digital reputation. Building your brand reputation takes time and resources. Technology and the power of the web now...

Latest stats show digital is taking over   Uk ad spending increased by 3.7% in 2016 to £21.37 billion. Digital ad spend was hugely responsible for this increase, while traditional media ad spend declined. Mobile ad spend increased by 45.4% according to www.eMarketer.com, with digital ad spend overall hitting...

Digital Marketing mindset for positive thinking For an agency or marketer, the hardest part of making a sale is talking about money. Small businesses or one man band's don't have a "marketing budget" so to speak. However, its our job to show them how every company...

Don't overlook landing pages   Many businesses make the mistake of not creating a new landing page for each campaign. Campaigns have different goals and audiences, when these things change the landing page should change too. Simplicity is key   Over complicating a landing page not only doesn't get the...

The importance of an adaptable Digital Marketing Strategy for any business wanting to succeed in a modern world Last month we featured an article "The Power of the Mobile Phone" discussing the importance of the mobile phone and how it plays a huge part in our...

Could you live without yours? With mobile phones overtaking desktop usage, having a current mobile marketing strategy is one of the most important steps you must take in your Digital Marketing. The Power of the Mobile Device Mobile phones were designed to be exactly that: a mobile telephone, making...

How many marketing agencies and business owners actually use analytical data to make decisions about their digital marketing? In order to produce the best digital marketing, you need to make changes and adjustments based on actual data. Here are 5 top analytics tools that are often overlooked...

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