Tweeting isn’t easy! Twitter and social media marketing isn’t a walk in the park like some might think and it’s getting harder every day.
There are over 300 million monthly active users on Twitter and billions of tweets sent out into the Twitterverse to compete against. It’s easy to get lost in the shuffle and have your tweets and profile go unnoticed. If you aren’t achieving the social marketing results you want with your tweets, it could be one of several reasons.
No picture, or low quality image? Spammy or generic username? No website link, no location, no keywords, no hashtags, no headers, no background image, all leads to poor twitter reputation. You need to be identifiable on social media. A strong optimised profile is a necessity.
Too many tweets, tweets at the wrong time of day? Depending on your follower base, the amount of times you tweet plays a large part in your credibility. Smaller accounts would want to start with 1-3 tweets per day, larger accounts could tweet up to 12 times a day and adjust as needed. These are general guidelines but you get the idea, tweeting to 100 followers 17 times a day may be excessive and get you unfollowed very quickly!
Time zones and habits of your followers are also a crucial element of successful Twitter optimisation.
Make it Visual
Visual components are key to any social media, people are more likely to take in a post if it is accompanied by a great image. People are busy with short attention spans – too much wording is a big no.
Too Many or Too Few #Hashtags
Hashtags aren’t a requirement but they do help. Using a reputable hashtag in your post can get your tweets noticed. Using too many hashtags or the wrong hashtags can lead to people unfollowing you.
Don’t accept followers for the sake of it, low quality followers do not help your reputation. Spam accounts or auto-follows should be deleted or ignored.
Not Enough or Too Much Interaction
Be social online but don’t overdo it. Interact with other businesses and people, for example if you received a great service from a supplier, tweet a “thank you”. Don’t interact with everyone and anyone on Twitter. Responding to every single follower, sharing and commenting on every post is too much and can damage any reputation you may have already built.
Just like a website, social media content needs to be engaging. What would your client base like to see, what do they want to share and comment on? Doing customer research is just as important for social media as it is for website content marketing.