In 2017, companies spent over £6.5 billion on Facebook ads
There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences.
To open a Facebook account users are required to enter personal information, they share information about themselves, their interests, their purchases, locations and lifestyles. No only is it a huge audience, it is an easily segmented audience.
Facebook has utilised this information and offers multiple layers of ad targeting so you can focus your Facebook ads on exactly the right audience for your business.
There are also several options of Facebook ad formats to ensure you receive the best return your campaign objective.
App installs – encourage downloads of an app
Conversions – purchase a product, subscribe to a newsletter
Engagement – like, comment, share, view content
Reach – expose ads to as many people in the target audience as possible
Product sales – advertise a specific product and link the ad to that product online
Actual visits – drive people to a location or shop
Traffic – direct people to a specific website or webpage
Video views – to increase brand awareness
To advertise on Facebook you need a Facebook business page, Facebook Ad Manager and a clearly defined set of objectives.
There are several guidelines and specifications that ads on Facebook have to meet such as image size, image to text ratios, text limits.