social media advertising Tag

The humble Emoji - originating in Japan, Emojis became more commonplace in 2010. However, like most technology and social trends, Emojis are not without controversy.   Evolution of the Emoji   It didn't take long for Emojis to become subject to cultural and contextual interpretation. To some generations Emojis...

The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to come from 14th Century Latin as an abbreviation for the pound weight "lb". In Digital...

Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over 95 million photos added to Instagram everyday - what are people crazy about? What are the...

Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given businesses and individuals a platform to project their voice to millions. An online world where...

Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; to influence you must produce a change in thinking or behaviour. We can link this back...

Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....

Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and 2010 we saw Facebook, Flickr, Bebo, Reddit, YouTube, Twitter, Tumblr, Pintrest and Instagram. Finally in...

There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences....

Tweeting isn't easy! Twitter and social media marketing isn't a walk in the park like some might think and it's getting harder every day. There are over 300 million monthly active users on Twitter and billions of tweets sent out into the Twitterverse to compete against....

In the hectic world today, people want to make things as simple as possible, wherever possible. Marketers need to note this psychological desire for simplicity and use it to their advantage....

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