Author: Alison Mitchell

There were over 100 products placed in Netflix's blockbuster "Stranger Things". Early reports claim $15 million in advertising value in the first three days of release. However, Netflix claim that none of the brands or products that appear in Stranger Things were paid for or...

At eppiq Marketing we have designed and built many successful websites. We are confident that our knowledge and understanding of Digital Marketing and Website Design provide our clients with the best possible solutions for their online presence. Here are a few things we like to...

Digital Marketing is more than metrics, it is more than clicks and conversions. Yes, the goal is to sell a product or service, but Digital Marketing is the doorway to the brand universe...

The internet, newspapers, advertising boards, and various promotional material is all shouting at us to take care of ourselves and create the perfect balance in our lives. Endless self help and mindfulness books are available. But the simple fact is that wellness is basically feeling...

If you bring up a search engine on your computer, there is a very large possibility that it will be Google. As at April 2019 Google held 88.46% of the global market share, whilst Bing accounted for 4.81%. (Statista) Google is packed with advertisers bidding...

However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots of visitors would mean any activities were a success. The main goal was to get...

There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of PC/console gamers are men and 26% are women. (Source: Populus)   Free is favoured   Probably no major surprises...

In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All customers will be able to scan and pay for their groceries using the SmartShop Scan, Pay...

Are you making the right password choices to keep your online information safe? A study by the National Cyber Security Centre (NCSC) found that "123456" was the password of choice for far to many online users. Surprisingly in these modern times; "PASSWORD" is also a favourite....

Enter "digital marketing" into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best. The Digital Marketing world is exactly like any other industry out there. There will be...

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