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Latest digital marketing advice, opinions & news

The World Wide Web is a huge place. But does anyone know how big it actually is? Think of it as an iceberg. At first glance it is a large piece of ice floating on the ocean, but look deeper and under the water it...

Google dominates the organic search on the web. Let's be honest it pretty much controls the internet! How can you keep your website on Google's good side? ...

Halloween is upon us, a time when being afraid is par for the course! Spiders, heights, clowns, all legitimate fears, but have you ever considered a fear of Digital Marketing? One of the greatest fears is fear of the unknown. The only way to overcome...

In the hectic world today, people want to make things as simple as possible, wherever possible. Marketers need to note this psychological desire for simplicity and use it to their advantage....

Too much content can overwhelm the audience. Companies once believed the more they published the greater their brand, everyone would be talking about said business and the digital world would be full of their content....

60 years ago the average consumer would see hundreds of adverts a day. In newspapers, on television, on billboards, cereal packets, leaflets, shop windows, magazines. Today consumers still see hundreds of adverts - it is the placement of them that has changed...

Facebook advertising has taken off at great pace. More and more businesses are using Facebook ads as a way of reaching target audiences. Make your advertising count Facebook wants to create an effective, specific marketing system, by updating it's Facebook Audience Network they plan to use product...

As a business owner, or Marketing Manager, a constant flow of genuine leads is the main goal. Marketing Automation offers a way to actually achieve this. What is Marketing Automation? Marketing Automation is technology that markets through multiple digital channels, for example email, social media etc. Digital...

What is said about you or your business online can make or break your success. Use social media as part of your digital marketing strategy to improve your digital reputation. Building your brand reputation takes time and resources. Technology and the power of the web now...

Latest stats show digital is taking over   Uk ad spending increased by 3.7% in 2016 to £21.37 billion. Digital ad spend was hugely responsible for this increase, while traditional media ad spend declined. Mobile ad spend increased by 45.4% according to www.eMarketer.com, with digital ad spend overall hitting...

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