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Latest digital marketing advice, opinions & news

Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at Microsoft HQ in Reading. The day explored innovative advances in technologies, showcasing the latest tools and...

In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows - so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but...

We've all had marketing emails, inboxes full of promotional material, emails screaming "read me" "open me", what makes the receiver want to click on that email? How can businesses make that email attractive to their target audience? There is a standard simple list of successful email...

Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and 2010 we saw Facebook, Flickr, Bebo, Reddit, YouTube, Twitter, Tumblr, Pintrest and Instagram. Finally in...

There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences....

A good YouTube channel has a loyal, engaged community and a steady stream of great videos. Audiences grow when creators make great videos that they enjoy and their viewers love to watch. YouTube connects your channel to paying advertisers and you get paid when viewers...

There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they are receiving a direct message or personal experience? Personalised Marketing Back in 2013 Coca Cola launched their "share...

60 seconds will pass in a flash, but have you ever thought about what happens in the Digital world of Social Media in 60 seconds? 500 hours of video is uploaded to YouTube 29,000,000 Whatsapp messages are sent 1,440 Wordpress/blog posts are added 448,800 Twitter...

Websites are the digital face of a business. Any digital marketing efforts are pointless without a strong website to back them up. Businesses can have a fantastic digital marketing campaign, a great email newsletter or a clever social media ad. All these processes lead back...

The General Data Protection Regulation (GDPR) has been around for a couple of years, however it becomes mandatory from 25th May 2018....

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